Home > Industry News
News Category

Cosmetics Market In China

Views : 75
Update time : 2019-04-29 20:57:00

Cosmetics market in China!

The Chinese beauty and cosmetics market, known as the “beautiful economy”, has achieved unprecedented success after more than 20 years of rapid development. China's cosmetics market is the world's largest emerging market. In just over 20 years, China's cosmetics industry has grown from small to large, from weak to strong, from simple and extensive to leading technology and group management. Overall, the demand for cosmetics in the domestic and international markets is huge, especially the demand for high-tech, non-toxic and side-effect bio-cosmetic products is growing most rapidly, but the existing production capacity has a large gap, and the market potential of this industry is huge.

The cosmetics industry is one of the earliest industries in China's opening up to the outside world. After the reform and opening up, it has developed rapidly. There are many enterprises and fierce market competition. At present, there are more than 5,000 domestic cosmetics manufacturers, of which small and medium-sized cosmetics companies account for 90% of the total. The market share is less than 20%, the overall market of the cosmetics industry is relatively scattered, and the brand with more than 1% share is a well-known and common brand in the market. At present, the domestic cosmetics market is mainly occupied by foreign-funded enterprises, although foreign brands occupy the traditional cosmetics field. Advantages, but due to the large capacity of the cosmetics industry and the changing diversity of consumer demand, local brands can still be based on a deep understanding of local culture and accurate grasp of consumer psychology, through clear and accurate brand positioning, in certain segments. The field has achieved considerable development and even achieved a leading position.

In the next five years, China's cosmetics sales will continue to grow. By 2020, the market cosmetics sales are expected to reach about 350 billion yuan. From this point of view, China's cosmetics market has great potential for development. The cosmetics market is characterized by rapid changes and great potential. The market is adjusted to adjust the product structure in a timely manner, adapt to market demand, improve quality, increase efficiency, expand varieties, and vigorously develop new products, and accelerate product maturity, development, and recession adjustment. The pace is to maintain the output value of new products not less than 20%, and to increase the added value of products. On the other hand, enhance the ability of independent innovation and increase the share in the international market. Our products have been successfully sold to more than 20 countries including the United Kingdom, the United States, Japan, France, Cambodia, South Africa, Canada, etc., and signed long-term cooperation agreements with many internationally renowned cosmetics companies and medical units.